Richard Crowley on Executive Tweets

Richard Crowley, assistant professor of accounting at Singapore Management University, joins the Business Scholarship Podcast to discuss his paper Executive Tweets, which he co-authored with Wenli Huang of Hong Kong Polytechnic University and Hai Lu of the University of Toronto. In the paper the co-authors find that larger market reactions follow financially relevant tweets posted to executives’ personal Twitter accounts compared to similar tweets posted to corporate accounts. This result is consistent with a person-to-person trust mechanism.